CMA Finalists for Fix Radio Collaboration

We are proud that our collaboration with Fix Radio has been shortlisted as a finalist for the Construction Marketing Awards 2024 in the ‘Best Application of Marketing Technology’ category!

We recently launched an in-store radio station in our Parker Building Supplies branches, in partnership with Fix Radio. This custom built radio station is just for our Parker branches, allowing us to feed through relevant and important information to our customers listening in branch, in between the unique mix of music to suit all tastes.

Not only does this get messages to our customers, but our colleagues get to enjoy a varied range of music, as well as giving them another communication channel to stay up to date with everything going on themselves.

We would like to thank Fix Radio for their hard work and ongoing support to make this a success, and thank the Parker Building Supplies team for their great content ideas, support and enthusiasm throughout!